SCIENTIFIC FACT ROBOT

Forbes Georgia

April 28, 2025

Why Companies in the EV Sector Might Want Nikola Farad as Their Next Mascot
Andi Stark
April 28, 2025 at 8:49 pm
Why Companies in the EV Sector Might Want Nikola Farad as Their Next Mascot
Photo credit: Nikola Farad S.F.R.

In a quiet garage-turned-home-studio in the Midwest, a 30-year automotive mechanic has built something unexpected: a talking robot with a message designed to disrupt a trillion-dollar industry. Named Nikola Farad, the animated humanoid isn’t just a mascot — it’s part of a growing media campaign aimed at challenging the psychological grip of fossil fuels on American consumers.

“Nikola Farad is not a gimmick,” says Daniel Lee Williams, the robot’s creator. “He’s a messenger, someone — or something — that can speak honestly about what our cars are doing to the environment. And people listen differently when it comes from someone they don’t expect.”

That “someone” is a custom-designed robot who calls himself a Scientific Fact Robot (S.F.R.), equipped with hard data, a humanized design, and a voice that doesn’t yell — but doesn’t soften the message either. Williams’ vision is to license Nikola Farad to EV companies, sustainability groups, and content platforms as a national mascot for environmental consciousness — and to run powerful ad campaigns that accelerate electric vehicle (EV) adoption.

This comes at a time when the U.S. EV market, while growing, is confronting deep challenges: skepticism from consumers, economic hurdles, and misinformation around electric technology. A new, trusted voice — one backed by science and delivered with clarity — might be exactly what the industry needs.

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Agreement between User and www.nikolafarad.com
Welcome to www.nikolafarad.com. The www.nikolafarad.com website (the “Site”) is comprised of various web pages operated by NIKOLA FARAD© (“SFR”). www.nikolafarad.com is offered to you conditioned on your acceptance without modification of the terms, conditions, and notices contained herein (the “Terms”). Your use of www.nikolafarad.com constitutes your agreement to all such Terms. Please read these terms carefully, and keep a copy of them for your reference.

www.nikolafarad.com is a website featuring the Copyrighted Commercial Concept called:

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NIKOLA FARAD© Scientific Fact Robot.
640 Fox Run SW
Vero Beach, Florida 32962

Email Address:
daniel@nikolafarad.com

Telephone number:
252-822-3778
Effective as of June 30, 2022