Photo Courtesy: Daniel Lee Williams / Nikola Farad
Business
Meet Nikola Farad: The Future Mascot for EV Companies Driving the Green Revolution
NY Weekly Contributor
March 3, 2025
By: Andi Stark
Nikola Farad is not just another animated character. Created by former auto mechanic Daniel Lee Williams, this robot is designed to make people think twice about driving gasoline-powered cars. The name combines Nikola Tesla, the famous inventor, with “farad,” a unit of electrical capacitance. Nikola Farad’s primary purpose is to tell the truth about fossil fuels and push for more electric vehicles (EVs) on the road.
Williams sees this robot as more than just a cartoon. He believes Nikola Farad could become a mascot for EV companies, helping to spread awareness and drive change. “Companies need more than statistics to convince consumers; storytelling plays a role,” Williams said. “Nikola Farad was created to connect with people and make them reconsider their choices.”
Why Some Consumers Still Hesitate to Buy EVs
The electric vehicle market is growing fast. According to the International Energy Agency (IEA), EV sales are expected to rise from 14 million in 2023 to 40 million by 2030. But despite this growth, many people are still unsure about switching from gas-powered cars to electric ones.
Surveys show that while 67 percent of Americans support policies promoting EVs, only 42 percent say they would buy one as their next car. The reasons? Concerns about battery life, charging stations, and high prices. Even though data proves EVs save money in the long run, many consumers hesitate.
Nikola Farad aims to change that by delivering a clear and direct message about the impact of gasoline-powered cars. Instead of focusing on EV features like speed and battery range, the character challenges people to consider the pollution caused by traditional vehicles.