CEO Weekly

Daniel Lee Williams has spent over three decades under the hood of gasoline-fueled cars, diagnosing problems and fixing engines. But somewhere between the wrenches and oil changes, he saw the environmental damage these vehicles caused. That realization steered him onto a new path, where he created an environmental mascot named Nikola Farad S.F.R. (Scientific Fact Robot).
Business Insider

Nikola Farad S.F.R. uses an animated educational robot to promote electric vehicles and shift public opinion on fossil fuels. Founded by automotive technician Daniel Lee Williams, the company’s campaigns have significantly increased EV adoption rates and advocate for environmental sustainability.