SCIENTIFIC FACT ROBOT

International Business Times

August 4, 2025

Nikola Farad Wants a Job — As Your EV Brand’s Next Mascot

Created by Mae Cornes
Published 08/04/25 AT 11:49 AM EDT
Nikola Farad Wants a Job — As Your EV Brand's Next Mascot

It started in a garage – not with a spark plug, but with a spark of indignation.

Daniel Lee Williams, a 30-year automotive mechanic, stood under the hood of yet another gas-guzzler spewing carbon monoxide into the air and had a thought that probably doesn’t cross the minds of most mechanics: “What if a robot told drivers the truth about what they’re paying to pollute?”

So he built one.;/

Enter Nikola Farad, a chrome-headed cartoon creation with the soul of Carl Sagan and the pitch delivery of your most earnest public access weatherman. He’s a Scientific Fact Robot, and he’s got one mission: to talk the gasoline-buying public off the combustion cliff – with facts, emotion, and a rotating faceplate that represents all skin colors. Yes, he’s electric, inclusive, and deeply exasperated by fossil fuels. Sound familiar?

At a time when corporations greenwash like it’s a Super Bowl sport, Nikola Farad stands out not for slick branding, but for conscience-driven content that aims to actually change behavior. Williams isn’t asking you to feel good about your carbon footprint. He’s asking you to stop making one.

And now he wants to go pro.

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Agreement between User and www.nikolafarad.com
Welcome to www.nikolafarad.com. The www.nikolafarad.com website (the “Site”) is comprised of various web pages operated by NIKOLA FARAD© (“SFR”). www.nikolafarad.com is offered to you conditioned on your acceptance without modification of the terms, conditions, and notices contained herein (the “Terms”). Your use of www.nikolafarad.com constitutes your agreement to all such Terms. Please read these terms carefully, and keep a copy of them for your reference.

www.nikolafarad.com is a website featuring the Copyrighted Commercial Concept called:

NIKOLA FARAD Scientific Fact Robot©. The purpose of the website is environmental awareness.

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Contact Us
SFR welcomes your questions or comments regarding the Terms:

NIKOLA FARAD© Scientific Fact Robot.
640 Fox Run SW
Vero Beach, Florida 32962

Email Address:
daniel@nikolafarad.com

Telephone number:
252-822-3778
Effective as of June 30, 2022